There are so many success stories you will hear about businesses making it big on the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Smart money says get an immediate jump start with paid traffic!
Many have unsuccessfully launched a business enterprise that is internet based, but only a handful shall succeed. Is this through luck? That’s even more remote.
It takes a little good business sense, and a lot of help and team effort. It takes an edge.
Paid traffic is a big part of your team to internet success. Paid traffic gives you just that edge you need.
Most importantly, it is that eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work. And some money.
The Very Basic
Like the character ‘Neo’ in “The Matrix”, traffic is “The One”. Without traffic, all your efforts would just go to waste.
Every business needs customers. Without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk-in customer.
The more traffic you have the more people you would be able to sell your products to. Easy peasy.
But like any business that’s in every corner building or in every mall, not everyone that goes into the store will buy. However, sales is still simple math.
The greater the number that do come in to browse your merchandise, the greater number of people that will buy your products. It is that simple and a known fact.
But, how do you get traffic? That’s the million dollar question, isn’t it? How to get traffic counts large enough that could make a percentage of the eventual buyers enough for you to make a good profit.
Many big companies generate tens of thousands of visitors, or traffic a day. Considering a measly ten to fifteen percent actually buys – that small percentage is still enough to provide them with a substantial profit.
Here’s The Formula
Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money.
Advertising is the key. The more people that knows that your website exists, the more people could of course go to your site, that’s common sense.
While there are many ways that you can get your advertising for free, this does not generate the same high volume or quality of traffic as paid methods. Paid advertisements typically include advertising schemes by search engines like Google and Yahoo.
The Value of Searches
The search is usually the easiest and fastest medium for finding what a person needs on the internet.
Search engines have been very popular because they easily and consistently provide a vital service to many people. They are free and easy to use.
With this popularity, they get many visitors and many clicks because they are simply the most common search sites that people go to.
It is easy to understand why so many companies would pay to advertise with these search engines.
Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for.
If your site’s link pops up in the high ranks of the search results pages, you have a great chance that those search engine visitors will then go on to your site.
Search Engine Optimization (SEO)
While search engine optimization (SEO) is a cheaper and low cost way to get your site a high rank, paying for advertisements helps ensure that your website and offer will be on the top ranks. Paid advertisements also allow this to happen quicker.
Here’s the drawback however for paid advertising on the search engines. It’s expensive! You can easily and quickly gobble up your budget, regardless of the amount you have set aside. Boom, it’s gone. They are all too happy to spend it.
I have stopped using paid search traffic all together. I blew through a lot of money and never did get the results I needed or expected.
When you pay for your advertisements, it is basically like paying for your traffic. But less controllable, and as I said, way more expensive.
On the surface, buying traffic may sound like not such a good idea overall. But the payoffs would tell a different story.
Directed, pin-point traffic is so different from search engine traffic. When you pay for your directed traffic, you are guaranteed of a consistent traffic flow to your site. You get a countdown dashboard where you see the traffic flowing to your website.
And of course, more traffic means more eyes on your offer. And more eyes on your offer is the magic that moves the sales needle in your favor. With the right landing page and the right offer, you should never go with an empty sales day. With bona fide traffic to your offer, it takes care of that variable. You can then tweak your offer as needed, run A/B split tests and other marketing tactics to send your sales into orbit.
Paid directed traffic affords you that luxury. Does search traffic give you that much control? No, and that’s why it’s so easy to blow right through your budget. Yikes!
Using Paid, Directed Traffic
Usually, you will be charged for the number of hits your link will get. You set that number in advance. There are no surprises.
All the money you spend in paying for your directed traffic will not not vanish into thin air. You’ll get an impressive boost in traffic which is a direct link to a great boost in your sales figures.
Have $15 US to spend on your offer? Remember paragraph number 5 – you have to spend some money. But you already know that, I won’t insult your intelligence.
But how you spend that money is what separates you as a savvy business owner from those throwing money down the search engine advertising black hole!
What would 10,000 new sets of eyes on your offer do for you? That’s what your $15 will provide you. How about 1 Million global visitors for $110?
Are your business ideas coming forth? Can you see how to scale your offer? Most importantly, what are you going to do next? BOOM!
Smart money says paying for directed traffic is an absolute no-brainer.
The only question is, are you in?